MGT 6311 Fall Midterm exam 2023
MGT 6311 Midterm exam 2023 What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity for massive, scalable brand advocacy. Consumers spending more time online.
Escuela, estudio y materia
- Institución
- Phoenix University
- Grado
- MGT 6311 (DIGITALMARKETING)
Información del documento
- Subido en
- 24 de febrero de 2024
- Número de páginas
- 6
- Escrito en
- 2023/2024
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
Temas
-
digital marketing
-
mgt 6311 midterm exam 2023
Documento también disponible en un lote