MKT4440 Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT4440 Exam Questions with 100% Correct Answers | Verified | Updated 2024 If Bat&Boujie hired a company like Hootsuite to do marketing, what is Hootsuite? - answerThird party Difference between brand equity and brand value - answerequity- customer perception value- an actual number What is USP? - answerunique selling point Framework that allows you to (not swot) - answerPorter's five forces what are the four p's ? - answerProduct, Place, Price, Promotion What is SWOT? - answerstrengths, weaknesses, opportunities, threats Give an example of PESTLE - answer CEOTO - answercontext, exchange, objectives, tactics, optimize what are KPI's - answerkey performance indicators What is anecdotal evidence? - answerbased on story or example What is P<0.5? - answer95% sure of something First social media site? - answer6 degrees Tell me something you learned from the academic article fishbowl? - answer So called table of contents, pages on a company website that link to other pages for the website? - answerpillar pages What is SEO? - answerSearch Engine Optimization What is SERP? - answerSearch Engine Results Page Social media as traditional ad space - answerBuy ads on facebook Largest group of social media users - answergen z