BSBINN502 - ASSESSMENT TASK 1 RESEARCH AND DEVELOP ANINNOVATION SYSTEM

BSBINN502 - ASSESSMENT TASK 1 RESEARCH AND DEVELOP ANINNOVATION SYSTEM Student Name & Student ID Date Part A: Research report o Research and develop a profile of a great innovator, include: o a description of the innovation/innovator o the type of innovation (product, process, marketing or organisational) o how their innovation led to benefits for their organization o challenges and problems faced by the innovator o an explanation of how they developed the innovation with specific reference to idea generation and idea evaluation. Steve Jobs — Apple Inc. Steve Jobs was a great innovator. Steve Jobs's leadership style might be called Autocratic leadership style (Lewin, Lippitt and White, 1939), transactional leadership, or high task — low people approach (Blake, Mouton and Bidwell, 1962). Either way, the basic principles of this leadership style is: • High focus on result • Low focus on people and relationships In addition, he was also a visionary leader, with the capability to look for ahead of the industry. This explains why employees were able to stay innovative under his authoritarian leadership. He was already famous for the creation of the Mac computer, the first flagship product of Apple, a computer company at that time (and now the most valuable brand in the world). Steve Jobs was kicked out from Apple after the creation of the Mac, but he was invited back to the company as it was on the verge of collapsing due to bad business decisions. During his second tenure, he created products that revolutionized consumer behaviours. One such type of product is the Apple iPod. The Apple iPod became the flagship product for Apple for a long time before the introduction of the iPhone. It dominated the portable music player market and led to many competitors trying to copy the product. The product offers customer the ability to store thousands of songs in the device to listen to music all day, with slim and minimal design combined with a small and thin size that boosts portability to a whole new level. The product changed the landscape of the consumer electronic industry, particularly the portable music player sector. The iPod accounted for 70% market share of the sector. Steve Jobs's idea came from his own experience. As a music lover, he wanted to listen to music all the time. However, when using traditional portable music players, he was not satisfied with the experience, which led In addition, thanks to data from the industry, especially with quo Before the introduction of iPod, Apple was in financial trouble and it had to be rescued by Microsoft when the company offered to buy share from Apple in order to avoid an antitrust lawsuit in 1997. 2. Research and identify innovation system features under