TEST BANK for Principles and Practice of Marketing 10th Edition by Jobber David and Chadwick Fiona Ellis. ISBN 9781526849540. (Complete 21 Chapters).

TABLE OF CONTENTS. Chapter 1 Marketing and the Organiz ation Chapter 2 The Marketing Environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insights Chapter 7 Market Segmentation and Positioning Chapter 8 Value Through Brands Chapter 9 Value Through Pricing Chapter 10 Value Through Innovation Chapter 11 Value Through Service Chapter 12 Introduction to Marketing Communications Chapter 13 The Marketing Communications Mix: Mass Communications Chapter 14 Digital Marketing and Media Chapter 15 Direct Marketing, Social Media and Direct Messaging Chapter 16 Place: Distribution, Channel Management and Retailing Chapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive Advantage Chapter 19 Product Strategy: Lifecycle, Portfolio and Growth Chapter 20 Global Marketing Strategy Chapter 21 Managing Marketing Implementation