Salesforce Marketing Cloud Consultant EXAM ALL SOLUTION & ANSWERS LATEST 2023/24 EDITION GUARANTEED GRADE A+

Salesforce Marketing Cloud Consultant EXAM ALL SOLUTION & ANSWERS LATEST 2023/24 EDITION GUARANTEED GRADE A+ Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based on a data extension which has Email Address as Primary Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails. What could be the reason? A. The preference center is too precise. B. Their account has deliverability issues. C. The contact fell below the High Water Mark. Which data type should they use for the Order ID field? A. Decimal B. Integer C. Number Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing Cloud? A. Branding for the Corporate Apparel is different from NTO. B. Using different From Name and Email Address settings. C. Managing Unsubscribes for the Corporate Apparel Division only. What feature should a consultant include in the solution? A. A global unsubscribe. B. An auto-exclusion list. C. An exclusion list. statement differentiates the use of data extensions over lists? A. Data extensions are necessary for Contact Builder. B. Data extensions allow for add/update Import File Activity. C. Data extensions support Customer ID to be used as Subscriber Key. Which two methods are viable configurations for these contacts to enter? Choose 2 answers. A. A form hosted on the company website that fires the entry event via SOAP API. B. A SmartCapture form hosted on a CloudPage that populates the entry source. C. A form hosted on the company website that fires the entry event via REST API. A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data? A. My Tracking B. Tracking Extract C. Data Views D. My Reports