Search Engine Optimization Questions and Answers 2024

Search Engine Optimization Questions and Answers 2024 SEO is the process of getting traffic from free, organic, editorial, or natural search results on search engines. Similarities between SEO and PPC Similarities include keyword research, creating landing pages that has content that targets keywords, and traffic. Three Pillars of SEO Technical Optimization: is the process of completing activities on your site that are designed to improve SEO but are not related to content. This often happens behind the scenes. On-page Optimization: is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right key words within your content. Off-page Optimization: is the process of enhancing your site's search engine ranking through activities outside of the site. This is largely driven by backlinks, which help to build a site reputation. Crawling 1st step of how a search engine works. Search engines send out web crawlers to find new page s and record information ab out them. Their purpose is to discover new web pages that exist. Indexing 2nd step of how a search engine works. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. This index is used at the final ranking stage. Ranking 3rd step of how a search engine works. 200 ranking signals that search engines use to sort and rank content. Examples include the keyword presence in a title tag, loading speed of web page, and website reputation. Tool: Google Hummingbird Responsible for deciding how to order and rank search engine results. Keywords A keyword is a word or phrase that a user enters into a search engine to accomplish a task. There are 3 different types: navigational, informational, and transactional Navigational Keywords Keyword searches for a specific website or web page. This includes the brand name, website url, or person's name. These keywords are the signposts that direct searchers to a place they already have in mind. This happens at all stages of the buyers journey. Informational Keywords Information keyword searches used when the searcher is looking for information. They make up the largest proportion of keywords and happen at the earlier awareness stage of the buying cycle. They are hard to convert into sales. Examples include: "how to" This happens at the awareness, interest, and sometimes conversions stage of the buyers journey.