MGT 6311 Week 1 Midterm Questions and Answers 100% Correct

MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct reallocating the marketing budget to improve KPI's - ANSWER-Reach, effectiveness, and efficiency Strategy - ANSWER-A set of ideas that outline how a product line or brand will achieve its objectives Tactic - ANSWER-A specific action or method that contributes to achieving a goal. consumer generated content, also know in the industry by its acronym CGC - ANSWER-accounts for the majority of all content on the internet. In formats such as user reviews, social posts, blogs, and videos. GOST hierarchy