UCLA Comm 10 Final Exam Questions and Answers Best rated A+ Guaranteed Success

After the Golden Age, who has the most power? - Agents > studio heads Describe the SuperBowl in relation to advertising - most watched program in the year and has most expensive ads; people expect great quality How are court cases and trials an unethical issue in mass media? - - sometimes people are shown as guilty even before the trial even started - some people would lie, just want their 15 minutes of fame How are gifts/payola an unethical issue in mass media? - some people give journalists gifts to write good coverage about them How are Political Statements an exception to the First Amendment? - if you advocate very specific action to overthrow an official, the government can stop that ex: saying you want to overthrow a certain official and then you set a time and set what to bring (i.e. bazooka) How are reporting risks an unethical issue in mass media? - should the media be responsible for posting accurate risks? - what if the media makes us scared to what's happening (going to happen)? ex: plane crashes (most of it covered; although there's a low chance that it'll occur) car crashes (not covered as much; although there's a high chance that it'll occur) How are Schools an exception to the First Amendment? - teachers have the right to maintain discipline - have broad censorship rightsHow are Speech Codes an exception to the First Amendment? - deals with so called hate speech aimed at marginalized groups (ie. gays, African Americans, etc.) - safe spaces, trigger warnings, etc. How are successful Brand Names problematic? - it's problematic if your brand name becomes successful and enters in the English dictionary, you can lose your rights to that product because everyone can use it How are testimonials a strategy in advertising? - tales of use of product ex: Ms. Johnson uses "tide" to clean son's stubborn grass stains How are Threats/Harassments an exception to the First Amendment? - you do not have the right to threaten people, send threats, etc. How are war photos an unethical issue in mass media? - should pictures of war photos be shown? when it's shown, some people may say: - it's cruel because it invades their intimate moment of suffering - we should know because we pay trillions of dollars for it How can deadlines pressure journalists? - stories are subject to cut-off times, good stories that miss a deadline might never get aired How can pack journalism pressure journalists? - one elite journalist writes a story, other journalists do too ex: NY Times writes something, others follow it How can regularized phenomenon pressure journalists? - must put out newspaper everyday with same amount of content regardless of quality of newsHow can the beat system pressure journalists? - in order to maximize coverage, reporters are assigned to a specific beat they must cover ex: White House Beat How did paramount case cause films to decline? - oligopoly case - where a few companies dominate in an industry - had to break up vertical integration How did the Digital Media change films? - changed distribution films - cost $2000 to produce and ship - used broadband/satellite - theaters needed projectors (projection system) to be in compatible with the digital film - didn't help small theaters and drive-in theaters How did the Internet change films? - changed all of its media - the internet was used for short films only - took technology to a higher quality (movies on demand or streaming) - studios prefer digital download because it's more profitable for them