PROEFTENTAMEN GIEICO - SBN-G01 - 26-3-2018 27 vragen, 80 minuten
1. In the global marketng decision phase 4, ‘Designing the global marketng programme’,
the following informaton is needed:
a. local competton
b. buyer behaviour
c. assessment of global market opportunites
d. contributon margins
2. The structure of the overall distributon infrastructure in a country is afected by all of the
following except:
a. the legal environment
b. the quality of the infrastructure
c. the economic development of the country
d. the exporter's advertsing strategy
3. Which of the following are positve reasons for internatonaliiatono
a. market diversifcaton
b. economies of scale
c. internatonal compettveness
d. all the above
4. The frst step in carrying out a compettor analysis is:
a. identfying a consultancy agency
b. gathering statstcs on competton
c. analysing the internal environment
d. identfying those compettors
5. A global market challenger is an organiiaton that:
a. aims to build or maintain a global positon and ofen adopts a 'me too' approach to
global marketng
b. aims to attack the market leader as well as the strong local and weaker frms
c. aims to maintain its status quo and to defend its global positon
d. specialiies and dominates a global niche segment
6. Status symbols are more frequently used:
a. only in the US
b. in small power distance countries
c. in large power distance countries
d. only in Japan
, 7. Compared to direct exportng, indirect exportng bears:
a. an equal level of risk
b. a higher risk
c. no risk at all
d. a lower risk
8. Internatonal organiiatons headquartered in high-tax countries prefer to use ________ as
part of their foreign entry modes in order to beneft from tax advantages.
a. sales subsidiaries
b. joint ventures
c. direct exportng
d. piggybacking
9. Trade barriers are defned as:
a. barriers that hinder export such as lack of technology and high cost structure
b. laws that favour local frms and discriminate against foreign ones
c. barriers of transportaton such as lacking infrastructure
d. a new and more modern measurement of psychic distance
10. Internatonaliiaton motves are:
a. the fundamental reasons – proactve and reactve – for internaliiaton
b. expanding the value chain by gaining access to internatonal suppliers and
distributors
c. being able to hire qualifed employees on the internatonal market
d. maximiiing the efciency by moving producton to low-cost countries
11. One of the main advantages of exportng through distributors is that:
a. they have advertsing experience in their local markets
b. distributors guarantee long-term commitment to customer service
c. they are usually the sole importers of the company's product in their markets
d. it is cheaper than exportng through other intermediaries
12. The Uppsala model suggests that:
a. the product life cycle determines when internatonaliiaton takes place
b. modern frms are ‘born global’
c. Swedish frms are superior in internatonaliiing due to a special Scandinavian
management approach
d. additonal market commitments are made in small incremental steps
1. In the global marketng decision phase 4, ‘Designing the global marketng programme’,
the following informaton is needed:
a. local competton
b. buyer behaviour
c. assessment of global market opportunites
d. contributon margins
2. The structure of the overall distributon infrastructure in a country is afected by all of the
following except:
a. the legal environment
b. the quality of the infrastructure
c. the economic development of the country
d. the exporter's advertsing strategy
3. Which of the following are positve reasons for internatonaliiatono
a. market diversifcaton
b. economies of scale
c. internatonal compettveness
d. all the above
4. The frst step in carrying out a compettor analysis is:
a. identfying a consultancy agency
b. gathering statstcs on competton
c. analysing the internal environment
d. identfying those compettors
5. A global market challenger is an organiiaton that:
a. aims to build or maintain a global positon and ofen adopts a 'me too' approach to
global marketng
b. aims to attack the market leader as well as the strong local and weaker frms
c. aims to maintain its status quo and to defend its global positon
d. specialiies and dominates a global niche segment
6. Status symbols are more frequently used:
a. only in the US
b. in small power distance countries
c. in large power distance countries
d. only in Japan
, 7. Compared to direct exportng, indirect exportng bears:
a. an equal level of risk
b. a higher risk
c. no risk at all
d. a lower risk
8. Internatonal organiiatons headquartered in high-tax countries prefer to use ________ as
part of their foreign entry modes in order to beneft from tax advantages.
a. sales subsidiaries
b. joint ventures
c. direct exportng
d. piggybacking
9. Trade barriers are defned as:
a. barriers that hinder export such as lack of technology and high cost structure
b. laws that favour local frms and discriminate against foreign ones
c. barriers of transportaton such as lacking infrastructure
d. a new and more modern measurement of psychic distance
10. Internatonaliiaton motves are:
a. the fundamental reasons – proactve and reactve – for internaliiaton
b. expanding the value chain by gaining access to internatonal suppliers and
distributors
c. being able to hire qualifed employees on the internatonal market
d. maximiiing the efciency by moving producton to low-cost countries
11. One of the main advantages of exportng through distributors is that:
a. they have advertsing experience in their local markets
b. distributors guarantee long-term commitment to customer service
c. they are usually the sole importers of the company's product in their markets
d. it is cheaper than exportng through other intermediaries
12. The Uppsala model suggests that:
a. the product life cycle determines when internatonaliiaton takes place
b. modern frms are ‘born global’
c. Swedish frms are superior in internatonaliiing due to a special Scandinavian
management approach
d. additonal market commitments are made in small incremental steps
