Intro to business unit 2 challenge 1-3
Which of the following statements illustrates the utility of ownership - ANSFinancing options are
available so that customers can easily buy and enjoy more expensive products
Which of the following is an example of product marketing - ANSA type of shampoo for people
with curly hair
__________ considers long-term brand loyalty more important than a short-term sale. -
ANSRelationship marketing
Which of the following should be included in a marketing plan - ANSOpportunities for gaining
market share
Which of the following statements about the marketing mix is true - ANSThe marketing mix is
the marketing choices the owner must make in order to bring the car wash service to market
Which of the following is an example of a convenience good or service? - ANSProducts used to
clean and protect wood and fabric furniture items
Which of the following consists of steep prices with the purpose of generating interest in a new
product? - ANSSkimming pricing
What value do big box stores add for the consumer? - ANSThey are more convenient.
Which of the following is an example of advertising media? - ANSA small business owner knows
she can use print, radio, signage or internet methods to reach her customers.
Troy and Devon discuss adding an automobile detailing service at their convenience store
based on their customers' point of view. Which of the following is a statement that a customer
might consider regarding "promotion" in the marketing mix model? - ANSCustomers want to
know the benefits of using Troy's automobile detail service.
Clothing, food habits and religion are all examples of __________ influences - ANScultural
If Mike asked customers to complete a customer feedback survey after using his car detail
service, he probably increased the level of customer involvement during the __________ step of
the process - ANSpost-purchase evaluation
Developing a marketing strategy involves __________ stages. - ANStwo
Which of the following statements illustrates the utility of ownership - ANSFinancing options are
available so that customers can easily buy and enjoy more expensive products
Which of the following is an example of product marketing - ANSA type of shampoo for people
with curly hair
__________ considers long-term brand loyalty more important than a short-term sale. -
ANSRelationship marketing
Which of the following should be included in a marketing plan - ANSOpportunities for gaining
market share
Which of the following statements about the marketing mix is true - ANSThe marketing mix is
the marketing choices the owner must make in order to bring the car wash service to market
Which of the following is an example of a convenience good or service? - ANSProducts used to
clean and protect wood and fabric furniture items
Which of the following consists of steep prices with the purpose of generating interest in a new
product? - ANSSkimming pricing
What value do big box stores add for the consumer? - ANSThey are more convenient.
Which of the following is an example of advertising media? - ANSA small business owner knows
she can use print, radio, signage or internet methods to reach her customers.
Troy and Devon discuss adding an automobile detailing service at their convenience store
based on their customers' point of view. Which of the following is a statement that a customer
might consider regarding "promotion" in the marketing mix model? - ANSCustomers want to
know the benefits of using Troy's automobile detail service.
Clothing, food habits and religion are all examples of __________ influences - ANScultural
If Mike asked customers to complete a customer feedback survey after using his car detail
service, he probably increased the level of customer involvement during the __________ step of
the process - ANSpost-purchase evaluation
Developing a marketing strategy involves __________ stages. - ANStwo
