MNB1601 – ASSESSMENT 2 – EXPECTED QUESTIONS AND ANSWERS - 2024
Assessment 2
Started on Tuesday, 1 August 2023
State Finished
Completed on Tuesday, 1 August 2023
Time taken
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
The trademark, Mont Blanc, and the specific packaging Mont Blanc uses for
their fountain pens would contribute to the _____________ product.
Select one:
a.
core
b.
formal
c.
need-satisfying
d.
total
Feedback
The correct answer is: formal
Question 2
___________ management means that not only the sales message and price of
the product need to be considered, but also the quality of the product, the
packaging, the choice of distribution channels and the methods of informing
potential consumers about the market offering.
Select one:
a.
1
, MNB1601 – ASSESSMENT 2 – EXPECTED QUESTIONS AND ANSWERS - 2024
Marketing-orientated
b.
Consumer-orientated
c.
Sales-orientated
d.
Operation-orientated
Feedback
The correct answer is: Marketing-orientated
Question 3
Hashim is the marketing manager of Pens Galore. Sales have steadily been
declining and Hashim is suspecting that their pens are being marketed to the
wrong consumer market. He has decided to start from scratch by looking at
marketing segmentation. What should Hashim do next if he has already
identified the needs of the consumers in the market?
Select one:
a.
Position the product offering within the market.
b.
Select target markets on which the company will focus.
c.
Group the identified needs into homogeneous subgroups.
d.
Identify the consumers in the market.
Feedback
The correct answer is: Group the identified needs into homogeneous subgroups.
Question 4
Medicine is distributed by pharmacies and chemists because chemists are the
ideal shops to do this efficiently. This is an example of _______________
distribution.
2
Assessment 2
Started on Tuesday, 1 August 2023
State Finished
Completed on Tuesday, 1 August 2023
Time taken
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
The trademark, Mont Blanc, and the specific packaging Mont Blanc uses for
their fountain pens would contribute to the _____________ product.
Select one:
a.
core
b.
formal
c.
need-satisfying
d.
total
Feedback
The correct answer is: formal
Question 2
___________ management means that not only the sales message and price of
the product need to be considered, but also the quality of the product, the
packaging, the choice of distribution channels and the methods of informing
potential consumers about the market offering.
Select one:
a.
1
, MNB1601 – ASSESSMENT 2 – EXPECTED QUESTIONS AND ANSWERS - 2024
Marketing-orientated
b.
Consumer-orientated
c.
Sales-orientated
d.
Operation-orientated
Feedback
The correct answer is: Marketing-orientated
Question 3
Hashim is the marketing manager of Pens Galore. Sales have steadily been
declining and Hashim is suspecting that their pens are being marketed to the
wrong consumer market. He has decided to start from scratch by looking at
marketing segmentation. What should Hashim do next if he has already
identified the needs of the consumers in the market?
Select one:
a.
Position the product offering within the market.
b.
Select target markets on which the company will focus.
c.
Group the identified needs into homogeneous subgroups.
d.
Identify the consumers in the market.
Feedback
The correct answer is: Group the identified needs into homogeneous subgroups.
Question 4
Medicine is distributed by pharmacies and chemists because chemists are the
ideal shops to do this efficiently. This is an example of _______________
distribution.
2
