MARK3000 UGA MCMANUS FINAL EXAM QUESTIONS & ANSWERS

MARK3000 UGA MCMANUS FINAL EXAM QUESTIONS & ANSWERS Portfolio Analysis indicates which is appropriate - Correct ️️ - growth or consolidation (different methods of growth/consolidation exist) Growth Strategies - Correct ️️ market penetration, market development, product development, diversification Ways to Consolidate - Correct ️️ Harvesting: cut back on resources devoted to product/market Divestment: eliminate entire product line or division Framework for Ethical Decision Making - Correct ️️ 1. identify issues 2. gather information and identify stakeholders 3. brainstorm and evaluate alternatives 4. choose a course of action Conscious Marketing - Correct ️️ An approach to marketing that acknowledges four key principles: a higher purpose, stakeholders, conscious leadership, and a conscious culture Marketing Environment - Correct ️️ uncontrollable elements outside of any organization that may affect its performance Environmental Scanning - Correct ️️ the process of collecting information about forces in the marketing environment Locus of Control - Correct ️️ internal- you have control external- you do not have control, fate