BRM Exam 1 REAL EXAM QUESTIONS WITH ANSWERS | VERIFIED

BRM Exam 1 REAL EXAM QUESTIONS WITH ANSWERS | VERIFIED Marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making. - ANSWER True 2. The primary task of marketing managers is to make effective decisions. - ANSWER True The term "research" means "to search again." - ANSWER True The most common forms of performance-monitoring research are an analysis of sales performance and an analysis of market-share performance. - ANSWER True The value of marketing research efforts will depend on whether the decision that needs to be made is tactical or strategic. - ANSWER True Input data can come from internal sources of the organization, but not from external sources. - ANSWER False An organization's salesforce frequently provides important marketing intelligence information. - ANSWER True Computer databases provide an efficient way to find published information. - ANSWER True Data obtained from bar-code readings by optical scanners in supermarkets about product and price information is referred to as scanner data. - ANSWER True The purpose of exploratory research is to provide conclusive evidence for a particular marketing action. - ANSWER False Descriptive research can be a useful way to segment target markets. - ANSWER True Descriptive studies provide causal evidence. - ANSWER False Exploratory research is typically conducted at the early stages of decision-making. - ANSWER True Survey research is conducted as part of a descriptive research study. - ANSWER True The obligation on the part of the researcher to protect the identify of an individual research respondent is a matter of confidentiality. - ANSWER True 1. The systematic and objective process of generating information to improve marketing decisions is the essence of: a. Business research. b. relationship marketing. c. basic research. d. none of the above - ANSWER a. Business research 2. Which of the following is an important aspect of the business research process? a. Designing a method for data collection b. Determining what information is needed to make a decision c. Analyzing the results of a research study d. All of the above - ANSWER d. All of the above Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of: a. performance-monitoring research. b. basic research. c. total quality management. d. the scientific method. - ANSWER b. basic research Which of the following is an important aspect of the marketing concept? a. A cross-functional perspective for the coordination of the organization's activities. b. An emphasis on long-term profitability instead of dollar sales volume c. A consumer orientation d. All of the above - AN