UCLA Communication Studies 10 Midterm Michael Suman Lecture Info(CSI) Exam

UCLA Communication Studies 10 Midterm Michael Suman Lecture Info(CSI) Exam Social Norm - ️️ A rule of acceptable behavior Ex: Wear clothes everyday Types of Norms - ️️ 1. Folkways 2. Mores 3. Taboos Folkways - ️️ Social rules to which people generally conform but with little pressure Ex: Wear matching socks Mores - ️️ Social rules that bring about a stronger reaction when broken then folkways Ex: Wear clothes Taboo - ️️ Social rules that bring about the strongest reaction when broken Ex: Incest Model - ️️ A visual tool SEMCDR Model - ️️ 1. Source, Encoder, Message, Channel, Decoder, Receiver 2. Linear model 3. Initially for phones, but David Berlo applied it to daily life (communications theorist) Source(SEMCDR) - ️️ The initial idea to be communicated Encoder(SEMCDR) - ️️ Takes the source and put it into an understandable form for the receiver