Unit 9 P2 M1
In this assignment, I am going to explain the role of promotion within the marketing mix for
iPhone 6.
The marketing mix
The marketing mix is the method organisations use to promote their brand or products into
the market. These marketing mix include; price, place, promotion and product. They are
vital to the organisations success when combined perfectly as they bring the best results.
Apple marketing objective
• To enlarge their market
• Enhance their product image
• Increase the market share
• Create new markets
• Become and maintain the market leader
Product
The iPhone advert features several things that
support the product itself. These images show
what’s new and what has been introduced
The products slogan is “what has changed is everything” this was
because there was a big transformation that had happened from
the previous version the iPhone 5s to the iPhone 6. Some of the
products features include the bigger screen, better camera with
low light images.
What they are doing is adding to what is already in the existing
markets. For example, the new iPhone 6 is a better version of
the iPhone 5S so what they are doing is trying to improve and be
competitive to better than their competitors.
By doing this they are also fulfilling their marketing objective of becoming the market
leader because more and more people will want the new products
The second picture shows one key selling point that they have introduced, it’s a screen shot
from their TV advert. It’s a picture that shows a bigger screen that was craved by most of
their current consumers. The new devices will be the first in
apple history to have bigger screens. This is a big step in
attracting new consumers as they have something to offer
compared to what most of their competitors have.
In this assignment, I am going to explain the role of promotion within the marketing mix for
iPhone 6.
The marketing mix
The marketing mix is the method organisations use to promote their brand or products into
the market. These marketing mix include; price, place, promotion and product. They are
vital to the organisations success when combined perfectly as they bring the best results.
Apple marketing objective
• To enlarge their market
• Enhance their product image
• Increase the market share
• Create new markets
• Become and maintain the market leader
Product
The iPhone advert features several things that
support the product itself. These images show
what’s new and what has been introduced
The products slogan is “what has changed is everything” this was
because there was a big transformation that had happened from
the previous version the iPhone 5s to the iPhone 6. Some of the
products features include the bigger screen, better camera with
low light images.
What they are doing is adding to what is already in the existing
markets. For example, the new iPhone 6 is a better version of
the iPhone 5S so what they are doing is trying to improve and be
competitive to better than their competitors.
By doing this they are also fulfilling their marketing objective of becoming the market
leader because more and more people will want the new products
The second picture shows one key selling point that they have introduced, it’s a screen shot
from their TV advert. It’s a picture that shows a bigger screen that was craved by most of
their current consumers. The new devices will be the first in
apple history to have bigger screens. This is a big step in
attracting new consumers as they have something to offer
compared to what most of their competitors have.
