TAX2601
Assignment 6
Results (95%)
An idea or concept is explained succinctly and clearly in a concept statement.
The fashion firm Plus Fab, shown in the case study, specializes on offering
plus-size ladies fashionable and reasonably priced apparel. A topic for
discussion could be the significance of market segmentation.
The process of breaking a market into discrete groups of customers with
comparable demands, preferences, and characteristics is known as market
segmentation. Plus Fab is aware of the particular requirements of plus-size
women, and it designs its products and advertising to appeal to this market
niche. Plus Fab is able to stand out from rivals and build a devoted clientele by
doing this.
The idea of branding is another concept statement that might be explored.
Plus Fab has effectively established a robust brand identity via the promotion
of diversity and body positivity. The slogan and visuals for the brand uplift
and appreciate women of all sizes. Plus Fab has been able to stand out in the
market and build a deep emotional bond with its target market because to this
branding strategy.
2). DescribethetypeofindustrythatPlusFabisoperatingin.
-Plus Fab is a company in the fashion business that specializes in plus-size
apparel. The fashion industry is dynamic and fiercely competitive. Plus Fab
distinguishes itself from traditional fashion firms that frequently ignore this
market by concentrating on offering fashionable and reasonably priced
clothing for plus-size ladies. Intense rivalry, rapidly evolving trends, and
consumer preferences define the industry. The secret to Plus Fab's success in
this field is its comprehension of and responsiveness to the particular
requirements of plus-size women.
3)Discuss the challenges that Tema is facing as a businesswoman in an
emerging economy.?Tema has a number of obstacles to overcome as a
businesswoman in a developing country. Risk assessment is a challenge.
Higher degrees of uncertainty and volatility may exist in an emerging
economy, making it challenging to effectively identify and manage risks. In
Assignment 6
Results (95%)
An idea or concept is explained succinctly and clearly in a concept statement.
The fashion firm Plus Fab, shown in the case study, specializes on offering
plus-size ladies fashionable and reasonably priced apparel. A topic for
discussion could be the significance of market segmentation.
The process of breaking a market into discrete groups of customers with
comparable demands, preferences, and characteristics is known as market
segmentation. Plus Fab is aware of the particular requirements of plus-size
women, and it designs its products and advertising to appeal to this market
niche. Plus Fab is able to stand out from rivals and build a devoted clientele by
doing this.
The idea of branding is another concept statement that might be explored.
Plus Fab has effectively established a robust brand identity via the promotion
of diversity and body positivity. The slogan and visuals for the brand uplift
and appreciate women of all sizes. Plus Fab has been able to stand out in the
market and build a deep emotional bond with its target market because to this
branding strategy.
2). DescribethetypeofindustrythatPlusFabisoperatingin.
-Plus Fab is a company in the fashion business that specializes in plus-size
apparel. The fashion industry is dynamic and fiercely competitive. Plus Fab
distinguishes itself from traditional fashion firms that frequently ignore this
market by concentrating on offering fashionable and reasonably priced
clothing for plus-size ladies. Intense rivalry, rapidly evolving trends, and
consumer preferences define the industry. The secret to Plus Fab's success in
this field is its comprehension of and responsiveness to the particular
requirements of plus-size women.
3)Discuss the challenges that Tema is facing as a businesswoman in an
emerging economy.?Tema has a number of obstacles to overcome as a
businesswoman in a developing country. Risk assessment is a challenge.
Higher degrees of uncertainty and volatility may exist in an emerging
economy, making it challenging to effectively identify and manage risks. In
