MNM3702 - MARKETING RESEARCH EXAM 2023 WITH 100% CORRECT ANSWERS

redefinition of the marketing problem. Marketing problems covers what has to be done. Research problem determines what information is needed to make a decision that will solve the marketing problem. Opinions - correct answer Motives - correct answer Levels of awareness - correct answer Facts - correct answer External secondary data sources - correct answer Quantitive research - correct answer Quantitive research techniques - correct answer Qualitative research - correct answer Qualitative research tachniques - correct answer MDDS - correct answer MIS - correct answer A set of inter-related components that collect,process,store and distribute information to support decision making and control in the organization. How MDSS differs from MIS - correct answer A trace analysis - correct answer Audits - correct answer