Customer Experience Activity for MKT 5376
This document provides insights into what constitutes a great customer experience, how employees can deliver exceptional performance, the importance of data in modern marketing, and the key elements of the 1-to-1 customer journey. These concepts are discussed based on the article "How to Keep Your Customers Coming Back."
Escuela, estudio y materia
- Institución
- Texas Tech University
- Grado
- Desconocido
Información del documento
- Subido en
- 5 de noviembre de 2023
- Número de páginas
- 3
- Escrito en
- 2023/2024
- Tipo
- Caso
- Profesor(es)
- Debra laverie
- Grado
- A+
Temas
-
marketing
-
ttu
-
activity
-
customer experience
-
business
-
economics
-
consumer behavior research
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