CFRE - Terms questions n answers graded A+ 2023/2024

CFRE - Terms key activities in fundraising - correct answer research, marketing, relationships, ethics & accountability Rosso's Concentric Circles - outer circle - correct answer People with similar interests Rosso's Concentric Circles - at the core - who are these primary stakeholders? - correct answer Major Donors, Board, Management Staff (these people have the responsibility to bring those in the outer circles closer) Rosso's Concentric Circles - second to outer circle - correct answer Former Participants Rosso's Concentric Circles - closes to core - correct answer Clients, Members, Employees, Volunteers, General Donors Critical Factors for a Philanthropy-Friendly Environment - correct answer donor-focused research... targeted cases, constituents, methods... strategic communications... stewardship - the most important of all Which type of campaign lays the groundwork for involving new volunteers and donors and sets the stage for increased giving? - correct answer Capital/Major Campaign what should be in a good marketing plan? - correct answer achievable goals, identified target markets, clearly articulated messages, specific strategies to achieve goals, assignment of resources, defined time frames, indicators of success, methods to monitor and evaluate progress What type of statement describes how the org is unique, generally stating niche in the community? This statement should describe in a few concise words what the org is all about so that when people read it, they will instantly "get" the org. Makes the mission of the org simple and compelling? - correct answer Positioning Statement