MISY 5380 - Enterprise Systems CRM - Final Exam question n answers graded A+

MISY 5380 - Enterprise Systems CRM - Final Exam A Radio Frequency Identification application would most likely interface with a (an): Operational Data Store Data warehouse Data mart Computer telephony Decision support system - correct answer Operational Data Store Concurrent with the LDM (Logical Data Model) process, business owners must address: Number of individuals accessing the database concurrently Access requirements related to speed and display Data add, delete, and change requirements Scalability requirements All of the above - correct answer All of the above Campaign management software is used to access an operational data store. True False - correct answer False Real-time and online processing capabilities cannot be present in a database marketing environment. True False - correct answer False A data warehouse uses business rule software to update the operational data store on a periodic basis. True False - correct answer False A logical data model is a blueprint to be used in the creation of a physical database. True False - correct answer True An emphasis on the individual customer dialogue and segmentation is indicative of a (an) Integrated marketing environment Mass communication environment Data warehouse environment Database marketing environment Customer interaction environment - correct answer Database marketing environment A POS transaction would probably update databases in the following sequence Data mart, operational data store, data warehouse Operational data store, data warehouse, data mart Data mart, data warehouse, operational data store Data mart, operational data store, data warehouse