2023 MAY/JUNE SERIES EDEXCEL GCSE BUSINESS MARK SCHEME PAPER 2B BUILDING A BUSINESS

2023 MAY/JUNE SERIES EDEXCEL GCSE BUSINESS MARK SCHEME PAPER 2B BUILDING A BUSINESS Mark scheme Section A Question Number Answer Mark 1 (a) C (1) AO1a Question Number Answer Mark 1 (b) C (1) AO1a Question Number Answer Mark 1 (c) Award 1 mark for identifying one advantage of external recruitment, plus 2 further marks for explaining this advantage up to a total of 3 marks. External recruitment gives the business a much wider choice of potential applicants (1) which means a candidate of higher quality could be recruited (1) leading to an increase in productivity (1). External recruitment will allow the business to hire workers who have different skills and experience (1) which may lead to changes in working practices (1) which could increase efficiency (1). Accept any other appropriate response. Answers that list more than one advantage with no explanation will be awarded a maximum of 1 mark. (3) AO1a = 1 AO1b = 2 Question Number Answer Mark 1 (d) Award 1 mark for identification of a disadvantage, plus 2 further marks for explaining this disadvantage up to a total of 3 marks. Viral advertising using social media sites could damage a business’s brand name (1) because, once released, the business cannot control the message that is displayed on this form of media (1) and, if negative, could result in a loss of sales (1). Viral advertising using social media sites such as Facebook and Twitter are harder to repeat than other promotional methods (1) meaning the business has to create new promotions each time (1) which increases business costs (1). Accept any other appropriate response. Answers that list more than one disadvantage with no explanation will be awarded a maximum of 1 mark. (3) AO1a = 1 AO1b = 2 Question Number Answer Mark 2 (a) A, E (2) AO1a Question Number Answer Mark 2 (b) D, E (2) AO1a Question Number Answer Additional guidance Mark 2 (c) Substitution into correct formula: (£84,000/10) x 100 (1) £35,000 Answer = 24% (1) Award full marks for correct numerical answer without working. Do not accept any other answer (2) AO2 Question Number Answer Mark 2 (d) Award 1 mark for identification of one benefit, plus 2 further marks for explaining this benefit identified up to a total of 3 marks Job enrichment can lead to higher productivity (1) because workers will be more motivated to work hard (1) which will lead to lower unit costs and increased profitability (1). Job enrichment could lead to lower staff turnover (1) because employees feel more valued at work (1) which means recruitment costs are kept to a minimum (1). Accept any other appropriate response. Answers that list more than one benefit with no explanation will be awarded a maximum of 1 mark. (3) AO1a = 1 AO1b = 2