BAS 282 exam 2023 with 100% correct answers

As a discipline, marketing is defined as an organizational function and set of processes for creating, communicating, and delivering ______ to customers. - correct answer value Many people consider marketing the most important function of a firm because it ______. - correct answer drives revenue. Which area of a firm relies most on marketing to drive the need to create products? - correct answer Operations/Technology How does understanding marketing benefit people who are looking for jobs outside the marketing field? - correct answer * It helps them identify the skills and abilities they will need. * It helps them understand how to promote themselves. * It helps them set reasonable salary expectations. What is the primary responsibility of marketers with respect to people? - correct answer To focus on the needs and wants of customers. Marketi