Purdue Com 102 Exam 4 exam 2023 with 100% correct answers

• What is it specifically that the theory of media cultivation is focused on predicting and explaining? - correct answer o Attitudes, beliefs and cognitions • What communication MEDIUM is the theory of media cultivation primarily focused on? - correct answer o Television Three major parts of media cultivation theory (3 prongs): institutional process analysis - correct answer behind the scenes of media organizations is an effort to understand what policies or practices might be there, decision making that goes on behind the scenes (ex. Documentary about big foot) Three major parts of media cultivation theory (3 prongs): message system analysis - correct answer content on TV (ratio of men to women, violence on TV) Three major parts of media cultivation theory (3 prongs): cultivation analysis - correct answer research to find support for the notion that those who spend more time watching TV are more likely to see the "real world" through TV's lens • What research method(s) are typically employed by media cultivation researchers and which method is avoided? Why? - correct answer Uses: surveys Avoids: experiments, because they only capture small temporary effects not long term effects • Understand what type of media effects the theory of media cultivation is interested in documenting - correct answer o Concerned with long term cumulative effects of media exposure & stable and unchanged effects, study of stability • What did Gerbner say in the video clip viewed in class about why there is so much media violence? - correct answer o Because it translates/travels well & easy to make • What does the text say about what George Gerbner & Marshall McLuhan AGREED about—and DISAGREED about? - correct answer Agreed: that TV is a dominant force shaping society Disagree: