WGU D077 Module 1(lessons 1-6) Questions and Answers | Already Graded A+| Updated| 2023|2024

WGU D077 Module 1(lessons 1-6) Questions and Answers | Already Graded A+| Updated| 2023|2024 marketing - business function that identifies, satisfies and retains customers through a set of activities related to creating, communicating, delivering and exchanging offerings that have value to the customer Purpose of Marketing - sell a company's products/services - communicate the value of product/service - communicate with customers and address their wants and needs Marketing function - determine what bundles of goods and services the company offers for a certain price to customers key to Customer Satisfaction - make sure everyone feels they benefit from the exchange marketing concept - business philosophy that holds that company's goals can be achieved by identifying and satisfying the target customers needs and wants