MCE EXAM QUESTIONS AND ANSWERS

A/B Testing Types - Answer- subject line, whole email, from address, date/time Engagement program content types - Answer- email and program Prior to launching an Engagement Program... - Answer- Content must be activated, stream cadence must be set, program status must be on 5 A/B test winning criteria options - Answer- opens, clicks, click to open %, engagement score, custom How long must an A/B test with an Engagement Score winning criteria run for - Answer- At least 24 hours What is the minimum amount of time between required between the Send Test and Send Winner for an A/B test? - Answer- 4 hours How do you include a unique webinar URL in a confirmation email? - Answer- Include the token {{ar url}} When is a Smart Campaign considered to be dormant? - Answer- When no people have run through the campaign in at least 6 months Qualification rules - Answer- Controls how many times someone can run through the flow in a smart campaign True or False: Communication limits are applied to Smart Campaigns by default - Answer- False Changing smart list rule logic applies to ________, not _________ - Answer- filters, triggers True or False: Triggers are always evaluated using OR, even if the rule logic is set to ALL - Answer- True Webhooks - Answer- These let you interact with third party services. Send/receive information by calling these in a smart campaign flow