MCE Exam Q&A 2023

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - Answer- A You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - Answer- B Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)? a. Program acquisition b. List import mode c. Import aliases d. Field mappings - Answer- A Which of the following is not a good use case for a data management campaign? a. Standardizing country values b. Prevent duplicates from being created c. Blacklisting competitors from getting emails d. Stop emailing people who bounce multiple times - Answer- B Which of the following bounces are categorized as hard bounces? (Choose all that apply) a. Full mailbox b. Server unavailable c. Spam block d. Invalid email - Answer- C,D Which of the following is not a benefit of using Marketo forms? a. Prevents duplicates in Marketo b. Allows you to prepopulate data that you already have c. Allows you to gather extra information over time instead of asking the same questions d. Lets you have complete control over the look and feel of the form - Answer- D If you wanted to only ask US leads for their state on a form, which functionality would you use? a. Hidden field b. Conditional formatting c. Field sets d. Visibility rule