WGU D077 Questions and Answers | Already Graded A+| Updated| 2023|2024

WGU D077 Questions and Answers | Already Graded A+| Updated| 2023|2024 The role of marketing in a firm's business strategy. The role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process Prospecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: Low sales, Little or no profit, Often little to no competition Initiators Individuals at an organization who suggest purchasing a product or service Buyers who are responsible for the contract organizational buying participants. Initiators Deciders Buyers End users Gatekeepers Deciders Individual(s) at an organization making the final purchase decision, often the person who owns the budget Five Phases of Negotiation -Investigation information gathering -Determine-thinking through your desired outcome -Presentation-assemble the information - Bargaining-parties discuss their goals -Closure- come to an agreement Influencers Individuals at an organization who affect a purchase decision, sometimes brought into the buying process to provide technical expertis