COM3703 EXAM PORTFOLIO
SEMESTER 02 2023
UNISA
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIO AND EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents Page
1 INTRODUCTION .......................................................................................................................... 1
2 MEDIA, LANGUAGE AND DISCOURSE ................................................................................ 1
2.1 The main concepts or jargon from the text and explain their role in the text .... 3
2.2 The argumentative structure of the text ...................................................................... 5
2.3 The use of the active and passive voice from the text and explain their effect
on the meaning communicated .................................................................................................. 7
2.4 Metaphors from the text and their influence on the meaning being
communicated ................................................................................................................................ 8
2.5 The audience for the text and why .............................................................................. 10
2.6 The ideological position of the writer ......................................................................... 11
2.7 Functions of language .................................................................................................... 13
2.7.1 Expressive function................................................................................................. 13
2.7.2 Conative function ..................................................................................................... 13
2.7.3 Referential function ................................................................................................. 14
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT .................................................... 15
3.1 The chosen advertisement and its brief narrative................................................... 15
3.2 The concept “rhetoric” ................................................................................................... 15
3.3 Argumentation its three characteristics .................................................................... 16
3.4 The three kinds of rhetorical practice (also referred to as rhetorical
argumentation) ............................................................................................................................. 17
3.4.1 The three kinds of rhetorical practice in the chosen advertisement .......... 18
3.5 The three modes of persuasion as identified by Aristotle in his rhetorical
triangle ............................................................................................................................................ 20
3.5.1 The use of the three modes of persuasion in the chosen advertisement. 22
3.6 The difference between deductive and inductive argument ................................ 23
3.7 The three types of inductive argument ...................................................................... 24
3.7.1 Three types of inductive argument in the chosen advertisement............... 26
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH ....................................................... 28
4.1 Why questionnaire survey research would be suitable for this investigation 28
4.2 Definition of "Population" and the accessible population for the study .......... 28
4.3 Difference between Probability and Non-Probability Sampling .......................... 29
4.4 Sampling Technique Choice and Justification......................................................... 29
4.5 Suitable sampling method ............................................................................................. 30
, 4.6 Type of Questionnaire Survey ...................................................................................... 30
4.7 Questionnaire for Research Study .............................................................................. 31
5 PSYCHOANALYSIS AND TELEVISION ............................................................................... 34
5.1 Introduction ....................................................................................................................... 34
5.2 Name of chosen film: "Parasite" - A Brief Storyline ............................................... 34
5.3 Theoretical Discussion of Televisual Elements ....................................................... 34
5.4 Analysis of My Viewer Involvement ............................................................................ 35
5.5 Conclusion ......................................................................................................................... 36
6 CONCLUSION ............................................................................................................................ 36
7 SELF-ASSESSMENT AND SELF-REFLECTION ................................................................ 38
SOURCES CONSULTED ................................................................................................................. 39
,
SEMESTER 02 2023
UNISA
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIO AND EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents Page
1 INTRODUCTION .......................................................................................................................... 1
2 MEDIA, LANGUAGE AND DISCOURSE ................................................................................ 1
2.1 The main concepts or jargon from the text and explain their role in the text .... 3
2.2 The argumentative structure of the text ...................................................................... 5
2.3 The use of the active and passive voice from the text and explain their effect
on the meaning communicated .................................................................................................. 7
2.4 Metaphors from the text and their influence on the meaning being
communicated ................................................................................................................................ 8
2.5 The audience for the text and why .............................................................................. 10
2.6 The ideological position of the writer ......................................................................... 11
2.7 Functions of language .................................................................................................... 13
2.7.1 Expressive function................................................................................................. 13
2.7.2 Conative function ..................................................................................................... 13
2.7.3 Referential function ................................................................................................. 14
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT .................................................... 15
3.1 The chosen advertisement and its brief narrative................................................... 15
3.2 The concept “rhetoric” ................................................................................................... 15
3.3 Argumentation its three characteristics .................................................................... 16
3.4 The three kinds of rhetorical practice (also referred to as rhetorical
argumentation) ............................................................................................................................. 17
3.4.1 The three kinds of rhetorical practice in the chosen advertisement .......... 18
3.5 The three modes of persuasion as identified by Aristotle in his rhetorical
triangle ............................................................................................................................................ 20
3.5.1 The use of the three modes of persuasion in the chosen advertisement. 22
3.6 The difference between deductive and inductive argument ................................ 23
3.7 The three types of inductive argument ...................................................................... 24
3.7.1 Three types of inductive argument in the chosen advertisement............... 26
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH ....................................................... 28
4.1 Why questionnaire survey research would be suitable for this investigation 28
4.2 Definition of "Population" and the accessible population for the study .......... 28
4.3 Difference between Probability and Non-Probability Sampling .......................... 29
4.4 Sampling Technique Choice and Justification......................................................... 29
4.5 Suitable sampling method ............................................................................................. 30
, 4.6 Type of Questionnaire Survey ...................................................................................... 30
4.7 Questionnaire for Research Study .............................................................................. 31
5 PSYCHOANALYSIS AND TELEVISION ............................................................................... 34
5.1 Introduction ....................................................................................................................... 34
5.2 Name of chosen film: "Parasite" - A Brief Storyline ............................................... 34
5.3 Theoretical Discussion of Televisual Elements ....................................................... 34
5.4 Analysis of My Viewer Involvement ............................................................................ 35
5.5 Conclusion ......................................................................................................................... 36
6 CONCLUSION ............................................................................................................................ 36
7 SELF-ASSESSMENT AND SELF-REFLECTION ................................................................ 38
SOURCES CONSULTED ................................................................................................................. 39
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