Summary riptide

MaisySTEWART ~~RIPTIDEBoo~l~t '.2'0,2 0 · * ·,m 11!)_
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Ta.sk ·3: lhe Context of music videos
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e Response
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-"--'c,~~-1)_0 -3outhin~;ffa~_this-seemingly low fiudget, unique style of _ The biggest -e xpeosewould have been the actors as unknown
-,, ~th~ inusic~vid~;-yias.an .artistic decision:or an economti'c Jme? actors are chea.p er than known ones. ~he natural settings,
t .Reading - c_pnsfd er:-fh~: -e""-~ -c-
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jump cuts and no copyright makes itcas £heap as possible . it
t of music ... has an artistic a"esthet:ic as it'sv-ery creative and weird -
unique.
rsis Activity
However after~riptide made him money his music vid;os got
demismA... fancier and used expensive techniques so while the low
aation & Stu ... budget natural look is a,rtistically a~sthetic and allows _
uniqueness it was also an eco11omi~ qec_ision as he was unsure
in d Ident ity: .. . how it would do. ( Georgia is an example)
:rment or E... -Videp~ and technology: considering that Youtube views So much happens in the video that you have to watch it again
contribute to chart positions, how mlght this video be . there's lots of enigma so you have to watch it again t_o get
;-ia\ysis
con-nected to modern music distributi'on and sharing? your head round it . :It do,e sn't have the artist but does have a
disjointed narrative that ensures views . This is an economic
decision as more views means more money and mol'e time i.n
the charts.

,, STEWART- RIPTIDE Booklet 2020 , ~ ~
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MUtsic V ideo Topic: Vance Joy - Riptide . 6




to a ...
Consider the extent to , ............h .. ' ~~ win go for the low-fi / wei,r dness -a t first in.ord~r-
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·artistic decisions and the ,:e1tt~Jro,m p,e ople having to watch and watch m·orae. r
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.ctiv41y
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,., . . ,l~~~i, wm have lower budgets so, the videos are
.',~rn~~r·,O'r m-o re natural fo1r e:ither·a getto kliovi~-
' '1appro~:c, 1 ,01r :a .vi•e.w generating approach.
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~onside-.- the video Vance Joy ; ·, ,~ ·,f of,~he video a year 1.t,shorws,,wha he i's now he's well k:nown--and ha-s a_poptf~".. -
:tater.H-o w does this differ to~.t h gi~ij1 ([r~lease and what song. It's natural, and more real,to,show who he really is-an_cJ -'
-~ utd -b.e the reasons fo1r thjs? ,
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.·_ '.~lscrto':1111:aybe engaig e a wid.e raudience in womenwtigmtgfit/- -
1t or E ... ,,f i,n~, l;1 im attractive now they know he's young.
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