MKT 415 Promotion and Advertising Topic 4 Assignment CLC Media Plan and Budget Grand Canyon

This is a CLC assignment. Write a paper of 750-1,000 words in which your group develops and describes a media plan and budget for a local big box retailer for a 3-day sale. The media plan should consider all appropriate forms of marketing communications including traditional print and broadcast media, Internet-based digital marketing, and in store advertising. Use the same product or service from Topic 3. Discuss any ethical concerns that your marketing team may have during this campaign. Address how your campaign will embody principles to enhance the community and promote corporate social responsibility. The paper must be supported by appropriately cited research. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.