MKTG 445 exam 2 (with Complete Solutions)

proctor and gamble was the first company to introduce disposable diapers to ___ (which country/marketplace) correct answers japan what was proctor and gamble's diaper problem in japan? correct answers they were just replicated the mktg strategy from US and putting it in japan; they used standardization, not adaptation, and they ignored cultural differences why did standardization not work for proctor and gamble's diapers in japan? correct answers because japanese moms were not concerned about absorbency because they were changing them multiple times a day anyway. they were more concerned about size (thinner and smaller) and quantity first mover advantage correct answers occurs when a company can significantly increase its market share by being first with a new competitive advantage what type of advantage did proctor & gamble have with diapers in japan? correct answers first mover advantage even though we are becoming more connected than ever before, consumer ___ differences still matter. correct answers cultural mexico is the ___ largest coffee producer in the world correct answers 5th do mexicans consume a lot of coffee? correct answers no since mexicans don't consume a lot of coffee, what did starbucks do to adapt? correct answers focused on breakfast menu (lighter), pasteries, and iced coffee because they like cold coffee more than hot coffee global marketers must consider differences in: (3) correct answers 1. ability to buy 2. consumer needs 3. consumer behavior how is ability to buy measured? (2) correct answers 1. per capita income 2. purchasing power parity what is per capita income? correct answers the average amount of money earned by each person in a political unit what is purchasing power parity (PPP)? correct answers with the same basket of goods, how much would it cost in a different marketplace? purchasing power parity is an ___ ___ ___ comparison correct answers apples to apples