ON
BUSA 401
STRATEGIC MANAGEMENT
Table of Contents
Module 1: Introduction to Strategic Management ............................................... 1
Module 2: External Environmental Analysis ......................................................... 2
Module 3: Internal Environmental Analysis ......................................................... 3
Module 4: Business-Level Strategies..................................................................... 4
Module 5: Corporate-Level Strategies .................................................................. 5
Module 6: Strategy Implementation .................................................................... 6
Module 7: Strategic Innovation and Entrepreneurship ........................................ 7
, Module 1: Introduction to Strategic Management
Question 1: What are the main components of the strategic management
process, and how do they relate to each other?
Answer: The main components of the strategic management process are
environmental analysis, strategy formulation, strategy implementation, and
strategy evaluation. Environmental analysis provides the information for
strategy formulation, which, once developed, is implemented, and then the
results are evaluated to inform future decisions. These components are
interconnected and iterative.
Question 2: Why is strategic planning essential for organizations in today's
dynamic business environment?
Answer: Strategic planning is essential because it helps organizations
anticipate and adapt to changes in the business environment. It allows
companies to set clear objectives, allocate resources efficiently, and align
their actions with long-term goals, making them more resilient and
competitive.
Question 3: Define the term "strategic vision" and explain its role in strategic
management.
Answer: A strategic vision is a long-term view of an organization's desired
future state. It serves as a guiding image of what the organization aspires to
be and helps inspire and align employees toward a common goal. It's a
crucial element in setting the direction for strategic management.
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