FBLA Sports Management Exam with Complete Solutions

borrowed equity - ANSWER-using the appeal of an event to market a product. exchanges - ANSWER-transaction between a producer & consumer. producers - ANSWER-an individual that supplies a product or service. consumers - ANSWER-an individual that uses a product or service. sports marketing - ANSWER-the application of marketing principles to sports and nonsports products through sports sports - ANSWER-a source of diversion engaged in for pleasure. marketing of sports - ANSWER-marketing principles used to market a team. marketing thru sports - ANSWER-marketing of a non-sports product during a sporting event. sports agent - ANSWER-intermediary that markets talent and determines an athlete's worth in a market. sports intermediary - ANSWER-organization that markets an event. amateur - ANSWER-an athlete which is NOT monetarily paid. audience - ANSWER-all individuals at or exposed to an event. behavioral segmentation - ANSWER-segmentation based on rate of use. consumer - ANSWER-an individual which uses a product or service. demographics - ANSWER-segmentation based on measurable statistics. customer - ANSWER-an individual that makes a purchase. gate receipt - ANSWER-total money from ticket sales for an event. geographics - ANSWER-segmentation based on area, region, or climate. market segment - ANSWER-separating consumers into smaller groups.