business level 3 unit 9 P4

Explain the reasons behind the choice of media in a successful promotional campaign P4



Deadpool is a movie that was release on the February of 2016, Deadpool’s promotional campaign
has used different choices of media to gain success in their campaign which includes published
media involving regional newspapers and consumer magazines, other forms of media such as
television, billboard ad transport advertising and internet.



National newspaper




Published media such as national newspaper can be used to promote Deadpool gaining success. For
example, national newspapers can be spread out to a large number of people unlike regional
newspaper , it is not only targeted to a set of people but a large group of people, this allowing
mouth to mouth advertising to increase raising awareness of the movie . Moreover, the choice of
national newspaper was made because colour copies are available for reader making it more
interesting for the reader while information about the movie is also written, this source of
promotion is effective because it meets the aims and objectives to attract people’s attention. The
national newspaper above shows how Deadpool’s promotional campaign promoted Deadpool.



Television