MC Exam 1 - MC/TF Q&A

The placement of stories in newspapers has influence on what readers come to see as important news. - Answer- True Books are an advertiser-supported medium. - Answer- False The general decline in revenues for the traditional media can be traced to overall declines in media consumption - Answer- False Communication requires a sharing of meaning. - Answer- True Nearly 90% of the world's population has access to a free press - Answer- False Books are never banned or burned in a free society. - Answer- False Strict standards against plagiarism and quote fabrication are part of basic journalism ethics. - Answer- True For all of its problems, the book publishing industry still generates more revenue than the American motion picture and television industries. - Answer- True The difference between spirituals and black gospel music is that the spirituals were always composed while gospel music is always improvised. - Answer- False Wal-Mart can only make money on a CD if it sells more than 100,000 copies of that particular CD. - Answer- True When messages are transformed into an understandable sign and symbol system by a participant in the communication process, ___ is said to have occurred. - Answer- A. Noise B. ENCODING C. Decoding D. Feedback E. None of the above The primary drawback of the Edison talking machine for sound recording was - Answer- A. Poor sound fidelity made it unpopular with listeners B.