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level 3 business unit 38 d2

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This document covers the criteria for D2 - suggest and justify elements of fiscal and monetary policies that would help a selected business achieve its objectives.

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D2 - suggest and justify elements of fiscal and monetary policies that
would help a selected business achieve its objectives.



This report will go on to suggest and justify what elements of both the fiscal and
monetary policy will help Mcdonald's achieve their objectives and help the business
the most.


Fiscal Policy

The government uses the fiscal policy to overall control the economy , spending,
distribution of wealth and ensures everything is heading in the right direction. This is
done through the increase and decrease of tax which influences demand and
availability of goods and services.

The overall benefits of the fiscal policy is that it is known for encouraging investment,
creating jobs and ensure that there will be long-term economic growth. For
Mcdonald’s, this will have an effect on consumer demand, the cost of day-to day
business, investment opportunities and the ability to compete successfully within the
market against their competitors such as KFC and Burger King. Also fiscal policy
affects the level of growth, this policy ensures that the economy is growing and is at
a steady level.

This is important for Mcdonald's as the economy should be growing because if it is
growing then Mcdonald's can plan to expand, by doing this it will help them fulfil their
aims to maximise the profit by increasing the sales and keeping costs low. Also this
will help them fulfil another of their aims which is to provide good returns to
shareholders and serve quality food to all their customers.

Another element that will have a great effect on Mcdonald’s achievement of
objectives and goals set by the company is the increase in demand gathered caused
by the decrease in tax as it will allow, for the profits of the company to be increased
due to the fact that consumers are investing more into the businesses products. This
extra money in the business will allow Mcdonald’s to have more free will, regards to
their spending. By this happening, Mcdonald’s would be able to invest more into their
product developments and campaigns ensuring that they as a company are
appealing to all of their target audience, which is very important and one of
Mcdonald’s objectives.

By this Mcdonald’s would also be able to sell more products than any of its
competitors which is another objective of Mcdonald’s. Tax is another part of the fiscal
policy that will help Mcdonald's achieve its objectives to serve millions of Mcdonald's
customers a day.

Mcdonald’s have their products and ingredients imported to them across the world to
their restaurants. If the conditions of the road weren't stable and in good condition, it
would be very hard for Mcdonald's to fulfil this objective. Mcdonald’s would not have

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Subido en
26 de junio de 2017
Número de páginas
3
Escrito en
2016/2017
Tipo
ENSAYO
Profesor(es)
Desconocido
Grado
Desconocido

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