OE106 Marketing Research (Business Studies)

OE106: Marketing Research
Exam Portfolio




Name: Sven Marsman
Study: Business Studies
Class: ROBSMAVT3A
Unit of study: OE106 Marketing Research
Place: Rotterdam
Date: 31-5-2022



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,Titel page:

Name: Sven Marsman

Study: Business Studies (VT)
Class: ROBSMAVT3A
Specialization: Marketing

Course: OE106 Marketing Research

Place: Rotterdam
Date: 31-5-2022




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, Inhoud
Unit 1 Statistical Tests............................................................................................................................4
Unit 2 Binary logistical regression.........................................................................................................10
Unit 3 Linear regression........................................................................................................................19
Unit 4 Cluster analysis..........................................................................................................................23




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