P1 - Describe how marketing techniques are used to market products in two organisations
My businesses are Thorpe Park and Virgin Media.
Thorpe Park is a theme park in the UK. It is operated and owned by Merlin Entertainments.
Thorpe Park provides entertainment services to individuals rather than products. Their theme
park is their product. Virgin Media is a company which provides fixed and mobile telephone,
television and broadband internet services to businesses and consumers in the United
Kingdom and around the world. Thorpe Park and Virgin Media are private sector businesses
so their objectives are survival or growth. As Virgin Media and Thorpe Park are developed
businesses and not just starting out, their objectives would be growth.
How does Thorpe Park advertise their products?
Thorpe Park advertises their products by making their logo recognizable. They have a certain
logo that many people are able to notice as well as recognize who the logo belongs to.
Another way that they advertise is by having television adverts; which they use on certain
channels that people who are adolescence would usually watch. Thorpe Park show their best
rides in their adverts because it would be eye catchy to teenagers and anyone else who would
want to go to a theme park.
How does Virgin Media advertise their products?
Virgin Media advertise their products using adverts (ads). For example, Virgin Media
advertise their broadband using Usain Bolt because he is the fastest man alive which would
symbolize their broadband to be the fastest of all broadband. One way how the brand is
recognizable is the infinity sign that Virgin use to advertise their brand.
Marketing Development – Definitions
Growth Strategies:
Diversification is a corporate strategy to enter into a new market or industry which the
business is not currently in, whilst also creating a new product for that new market.
Product development is the process of designing, creating and marketing new products or
services to benefit customers. Sometimes referred to as new product development, the
discipline is focused on developing systematic methods for guiding all the processes involved
in getting a new product to market.
My businesses are Thorpe Park and Virgin Media.
Thorpe Park is a theme park in the UK. It is operated and owned by Merlin Entertainments.
Thorpe Park provides entertainment services to individuals rather than products. Their theme
park is their product. Virgin Media is a company which provides fixed and mobile telephone,
television and broadband internet services to businesses and consumers in the United
Kingdom and around the world. Thorpe Park and Virgin Media are private sector businesses
so their objectives are survival or growth. As Virgin Media and Thorpe Park are developed
businesses and not just starting out, their objectives would be growth.
How does Thorpe Park advertise their products?
Thorpe Park advertises their products by making their logo recognizable. They have a certain
logo that many people are able to notice as well as recognize who the logo belongs to.
Another way that they advertise is by having television adverts; which they use on certain
channels that people who are adolescence would usually watch. Thorpe Park show their best
rides in their adverts because it would be eye catchy to teenagers and anyone else who would
want to go to a theme park.
How does Virgin Media advertise their products?
Virgin Media advertise their products using adverts (ads). For example, Virgin Media
advertise their broadband using Usain Bolt because he is the fastest man alive which would
symbolize their broadband to be the fastest of all broadband. One way how the brand is
recognizable is the infinity sign that Virgin use to advertise their brand.
Marketing Development – Definitions
Growth Strategies:
Diversification is a corporate strategy to enter into a new market or industry which the
business is not currently in, whilst also creating a new product for that new market.
Product development is the process of designing, creating and marketing new products or
services to benefit customers. Sometimes referred to as new product development, the
discipline is focused on developing systematic methods for guiding all the processes involved
in getting a new product to market.
