Livery: Livery is a way in which a business will advertise. An example of this could be the
colour or designs that a company chooses to represent their business so that people will
recognise it and think of the company. LTM use this, an example of this would be their staff
who all wear the uniforms with their logos on making them look smart and presentable. This
will change the way that customers see the business, they will think that is it very
professional due to the look that they have given off. Another business such as McDonalds
will also have a uniform for all their staff that is easily recognisable and presents what they
want the customers to think. The uniform below is the one that the LTM uses which is
presentable and shows that the staff are trained and very professional and can be easily
seen in the museum.
Advantages of livery:
Business logo designs are designed specifically with the
businesses needs in mind.
Makes your businesses more noticeable to consumers
and can out the brand to the logo
Logo will make you different from your competitors
and will stand out if bold
Disadvantages of livery:
Can be expensive to design and materials used
Because of its modification, a business logo design
takes much time.
Packaging: This is used by businesses when they give customers the items that they are
selling. For example, the business Top shop has a specific packaging they will send products
to their customers. Businesses will use a certain packaging including a logo so they can
further advertise their design and business so that new customers are attracted to shop
there and will be able to recognise it easily. McDonalds is another business for example that
relies heavily on their packaging, the large yellow M is printed on their bags and their food
packaging has a very popular picture on that a large amount of the population would be
able to recognise.
LTM uses this by printing the logo that they have onto packaging so that they know where
the content has been bought, such as the bags they hand out in their gift shop.
This is an effective method as it helps people recognise the
logo and associate it with the brand and can notify people
where the product is from, however their logo could be made
more interesting and different so that it is able to stand out
from others and people will more likely remember it.
colour or designs that a company chooses to represent their business so that people will
recognise it and think of the company. LTM use this, an example of this would be their staff
who all wear the uniforms with their logos on making them look smart and presentable. This
will change the way that customers see the business, they will think that is it very
professional due to the look that they have given off. Another business such as McDonalds
will also have a uniform for all their staff that is easily recognisable and presents what they
want the customers to think. The uniform below is the one that the LTM uses which is
presentable and shows that the staff are trained and very professional and can be easily
seen in the museum.
Advantages of livery:
Business logo designs are designed specifically with the
businesses needs in mind.
Makes your businesses more noticeable to consumers
and can out the brand to the logo
Logo will make you different from your competitors
and will stand out if bold
Disadvantages of livery:
Can be expensive to design and materials used
Because of its modification, a business logo design
takes much time.
Packaging: This is used by businesses when they give customers the items that they are
selling. For example, the business Top shop has a specific packaging they will send products
to their customers. Businesses will use a certain packaging including a logo so they can
further advertise their design and business so that new customers are attracted to shop
there and will be able to recognise it easily. McDonalds is another business for example that
relies heavily on their packaging, the large yellow M is printed on their bags and their food
packaging has a very popular picture on that a large amount of the population would be
able to recognise.
LTM uses this by printing the logo that they have onto packaging so that they know where
the content has been bought, such as the bags they hand out in their gift shop.
This is an effective method as it helps people recognise the
logo and associate it with the brand and can notify people
where the product is from, however their logo could be made
more interesting and different so that it is able to stand out
from others and people will more likely remember it.
