COM3703 ASSIGNMENT 1 2023
SEMETSER 02
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIOS & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in the TL CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
✓ I have read the University’s Policy of Research Ethics Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under ADDITIONAL SOURCES on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of 1978) and
I have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents
/Policy_copyright_infringement_plagiarism_16November2005.pdf
XXXXXXXXX
STUDENT NUMBER
K.P Mpunzana _____________
SIGNATURE DATE
_________________ _____________
WITNESS DATE
, Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 MEDIA, LANGUAGE AND DISCOURSE..................................................................................................1
2.1 The discursive practice of journalism...........................................................................................1
2.2 Reasons why I believe this story is newsworthy...........................................................................2
2.3 The criteria I would use to decide the news value of the event...................................................2
2.4 Whom I would interview for the story and why...........................................................................3
2.5 The structure I would present the story.......................................................................................3
2.6 The process of the story...............................................................................................................4
2.7 The notion of ideology in relation to mass media........................................................................6
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT..............................................................................7
3.1 The contribution Propp made to the field of narrative analysis...................................................7
3.2 Propp’s six sequential stages........................................................................................................7
3.3 Television advertisement.........................................................................................................9
3.3.1 Description of the television advertisement.........................................................................9
3.3.2 Two character functions in the advertisement....................................................................10
3.3.3 Three of Propp’s sequential stages......................................................................................10
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH..............................................................................11
4.1 A definition of survey research and explain why it would be suitable for the study above........11
4.2 A suitable research problem......................................................................................................12
4.3 The difference between Target Population and Accessible Population..................................13
4.4 Unit of Analysis..........................................................................................................................14
4.5 Probability Sampling..................................................................................................................15
5 PSYCHOANALYSIS AND TELEVISION...................................................................................................16
5.1 A suitable research problem for the proposal............................................................................16
5.2 The six similarities between television and dreams in your own words.....................................17
5.3 The four different processes through which the unconscious “speaks” its distorted messages.19
6 CONCLUSION.....................................................................................................................................21
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................22
SOURCES CONSULTED..........................................................................................................................23
SEMETSER 02
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIOS & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in the TL CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
✓ I have read the University’s Policy of Research Ethics Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under ADDITIONAL SOURCES on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of 1978) and
I have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents
/Policy_copyright_infringement_plagiarism_16November2005.pdf
XXXXXXXXX
STUDENT NUMBER
K.P Mpunzana _____________
SIGNATURE DATE
_________________ _____________
WITNESS DATE
, Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 MEDIA, LANGUAGE AND DISCOURSE..................................................................................................1
2.1 The discursive practice of journalism...........................................................................................1
2.2 Reasons why I believe this story is newsworthy...........................................................................2
2.3 The criteria I would use to decide the news value of the event...................................................2
2.4 Whom I would interview for the story and why...........................................................................3
2.5 The structure I would present the story.......................................................................................3
2.6 The process of the story...............................................................................................................4
2.7 The notion of ideology in relation to mass media........................................................................6
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT..............................................................................7
3.1 The contribution Propp made to the field of narrative analysis...................................................7
3.2 Propp’s six sequential stages........................................................................................................7
3.3 Television advertisement.........................................................................................................9
3.3.1 Description of the television advertisement.........................................................................9
3.3.2 Two character functions in the advertisement....................................................................10
3.3.3 Three of Propp’s sequential stages......................................................................................10
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH..............................................................................11
4.1 A definition of survey research and explain why it would be suitable for the study above........11
4.2 A suitable research problem......................................................................................................12
4.3 The difference between Target Population and Accessible Population..................................13
4.4 Unit of Analysis..........................................................................................................................14
4.5 Probability Sampling..................................................................................................................15
5 PSYCHOANALYSIS AND TELEVISION...................................................................................................16
5.1 A suitable research problem for the proposal............................................................................16
5.2 The six similarities between television and dreams in your own words.....................................17
5.3 The four different processes through which the unconscious “speaks” its distorted messages.19
6 CONCLUSION.....................................................................................................................................21
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................22
SOURCES CONSULTED..........................................................................................................................23
