A Career in Events Management
An event may be in a physical location or it may be held on-line. A business
event is an event organised by a business. A social event is an event organised
for social reasons. The UK events industry is worth £58.4 billion to the UK’s gross
domestic product (GDP) – three times greater than the agricultural sector.
Event management is the application of the management practice of project
management to the creation and development of festivals and events. When running an
event, there is a significant amount of management to be considered. The person
responsible for organising and taking responsibility is known as an event organiser who have
to possess particular skills.
Skills required by an event organiser
Some of the key skills required by an event organiser to manage an event successfully
include;
Communication and interpersonal skills – An event organiser must have excellent oral and
written skills to be able to communicate with others effectively. This will ensure the
message they are trying to portray is clearly communicated and thus meaning the event
runs more smoothly as everyone has a clear idea of what is going on. The event organiser
should be able to listen to what others have to say and communicate what they are saying
to other people involved with the event. For example, those involved with health and
safety, visitors of the event and other organisers who may they may be working alongside. It
is a fundamental skill of an event organiser to possess interpersonal skills so that they can
interact and deal with other persons in the best way possible; this may be through their
feelings, body language or tone of voice. An event organiser must be able to have the skills
necessary to communicate with a team, an audience and have the interpersonal skills to
communicate this message clearly and efficiently.
Time management – The role of an event organiser involves multi-tasking which means that
good time management is an important skill to have for the job. Good time management
means that the event manager focuses on what is important and keeps everything on track.
The most common time management mistakes are made wasting time doing activities that
are not relevant to the event, waiting for someone else to do something before being able
to progress on another aspect of the job and not being organised. Time management skills
are crucial for the successful and smooth running of any event.
Problem solving – Many events run with no problems at all. To help run the event smoothly,
the organiser will need to have already thought about what possible problems may occur
and have made contingency plans. Some problems cannot be anticipated and therefore
quick thinking is necessary and good event organisers have this skill as they are able to find
solutions quickly, effectively and appropriately. Problem solving may be carried out alone or
as part of a team such as with other event organisers and attendees and so event organisers
should be able to liaise with others effectively.