DPR3702 ASSIGNMENT 1 SEMESTER 2
2023 DUE 11 AUGUST 2023.
,DPR3702 Assignment 1 Semester 2 2023
1.1 Explain your understanding of the term “public relations in the
industry”. Support your answer with suitable examples. [5]
Public relations in the industry refer to the strategic communication efforts
undertaken by organizations to build and maintain a positive image and reputation
among their stakeholders and the public. It involves managing the dissemination
of information, addressing concerns, and fostering relationships with various
stakeholders, such as customers, employees, investors, media, government bodies,
and the general public. The goal of public relations in the industry is to create a
favorable perception of the organization, its products or services, and its actions.
It also involves handling crises and managing any negative publicity that may
arise.
Example: Let's consider a tech company that launches a new product. The public
relations team engages in media outreach, press releases, and social media
campaigns to generate positive coverage and excitement about the product. They
also address any potential concerns or misconceptions about the product, ensuring
accurate information reaches the public.
1.2 Identify one South African campaigning organisation [1]
One example of a South African campaigning organization is "Greenpeace
Africa." Greenpeace is an international environmental organization known for its
campaigns related to climate change, deforestation, oceans, and other
environmental issues. Greenpeace Africa specifically focuses on environmental
challenges within the African continent and advocates for sustainable and eco-
friendly practices.
1.3 Distinguish between pressure groups and campaigning organisations. [2]
The environment is one of the ten principles or focal points of the United
Nations Global Compact (UNGC). For more information on the
principles, click on the hyperlink below: You are the head of public
relations at Dzomo La Mupo – a company name which, in the Tshivenda
language, means “the voice of nature” (or “the environment”). The
organisation fights for the protection of the environment. For more
information on the organisation visit the following website: You have
been tasked to propose campaign tactics that Dzomo la Mupo can use in
their fight to protect the environment.
,Pressure groups and campaigning organizations are both advocacy groups that seek
to influence public policy, but they differ in their approaches and goals.
Pressure Groups:
, Pressure groups aim to influence decision-makers and government authorities
directly.
They often engage in lobbying activities, such as meeting with policymakers or
sending petitions to advocate for specific policies or changes.
Pressure groups may represent the interests of a particular industry, community, or
cause and work to protect or promote those interests.
Example: The American Petroleum Institute (API) in the United States represents
the oil and gas industry and lobbies for policies favorable to the industry.
Campaigning Organizations:
Campaigning organizations focus on raising public awareness and mobilizing
support for a particular cause or issue.
They use various communication and advocacy tactics to create public interest and
support for their cause.
Campaigning organizations may organize protests, public events, media campaigns,
and social media initiatives to bring attention to their cause.
Example: Amnesty International is a campaigning organization that advocates for
human rights and conducts awareness campaigns to address human rights
violations globally.
1.4 Murovhi Limited is a mining giant with operations in South Africa and
beyond. Workers of the Bambanani Progressive Mine Workers Union
have been on a protracted strike for two months over a wage dispute.
Management and the union negotiators have abandoned the negotiation
table. As a public relations practitioner, explain to both parties how they
can use consensus-Oriented- public relations to resolve their disputes.
Provide practical examples to demonstrate your understanding of
consensus-oriented public relations. [6]
Consensus-oriented public relations involves finding common ground and seeking
mutually beneficial solutions to conflicts. As a public relations practitioner, you
can help both Murovhi Limited and the Bambanani Progressive Mine Workers
Union resolve their wage dispute through the following strategies:
2023 DUE 11 AUGUST 2023.
,DPR3702 Assignment 1 Semester 2 2023
1.1 Explain your understanding of the term “public relations in the
industry”. Support your answer with suitable examples. [5]
Public relations in the industry refer to the strategic communication efforts
undertaken by organizations to build and maintain a positive image and reputation
among their stakeholders and the public. It involves managing the dissemination
of information, addressing concerns, and fostering relationships with various
stakeholders, such as customers, employees, investors, media, government bodies,
and the general public. The goal of public relations in the industry is to create a
favorable perception of the organization, its products or services, and its actions.
It also involves handling crises and managing any negative publicity that may
arise.
Example: Let's consider a tech company that launches a new product. The public
relations team engages in media outreach, press releases, and social media
campaigns to generate positive coverage and excitement about the product. They
also address any potential concerns or misconceptions about the product, ensuring
accurate information reaches the public.
1.2 Identify one South African campaigning organisation [1]
One example of a South African campaigning organization is "Greenpeace
Africa." Greenpeace is an international environmental organization known for its
campaigns related to climate change, deforestation, oceans, and other
environmental issues. Greenpeace Africa specifically focuses on environmental
challenges within the African continent and advocates for sustainable and eco-
friendly practices.
1.3 Distinguish between pressure groups and campaigning organisations. [2]
The environment is one of the ten principles or focal points of the United
Nations Global Compact (UNGC). For more information on the
principles, click on the hyperlink below: You are the head of public
relations at Dzomo La Mupo – a company name which, in the Tshivenda
language, means “the voice of nature” (or “the environment”). The
organisation fights for the protection of the environment. For more
information on the organisation visit the following website: You have
been tasked to propose campaign tactics that Dzomo la Mupo can use in
their fight to protect the environment.
,Pressure groups and campaigning organizations are both advocacy groups that seek
to influence public policy, but they differ in their approaches and goals.
Pressure Groups:
, Pressure groups aim to influence decision-makers and government authorities
directly.
They often engage in lobbying activities, such as meeting with policymakers or
sending petitions to advocate for specific policies or changes.
Pressure groups may represent the interests of a particular industry, community, or
cause and work to protect or promote those interests.
Example: The American Petroleum Institute (API) in the United States represents
the oil and gas industry and lobbies for policies favorable to the industry.
Campaigning Organizations:
Campaigning organizations focus on raising public awareness and mobilizing
support for a particular cause or issue.
They use various communication and advocacy tactics to create public interest and
support for their cause.
Campaigning organizations may organize protests, public events, media campaigns,
and social media initiatives to bring attention to their cause.
Example: Amnesty International is a campaigning organization that advocates for
human rights and conducts awareness campaigns to address human rights
violations globally.
1.4 Murovhi Limited is a mining giant with operations in South Africa and
beyond. Workers of the Bambanani Progressive Mine Workers Union
have been on a protracted strike for two months over a wage dispute.
Management and the union negotiators have abandoned the negotiation
table. As a public relations practitioner, explain to both parties how they
can use consensus-Oriented- public relations to resolve their disputes.
Provide practical examples to demonstrate your understanding of
consensus-oriented public relations. [6]
Consensus-oriented public relations involves finding common ground and seeking
mutually beneficial solutions to conflicts. As a public relations practitioner, you
can help both Murovhi Limited and the Bambanani Progressive Mine Workers
Union resolve their wage dispute through the following strategies:
