ESB certification test questions with correct
answers
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - Answer Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
What is a target market? - Answer Customers to whom a company wants to sell its
products and services.
examples of an offline marketing platform - Answer Flyers and Pamphlets
TV Ads
3 segments in a marketing plan - Answer Demographic
Behavioral
Geographic
Which Sales Channel has been opened to manufacturers because of digital tools? -
Answer Direct-to-Consumer
answers
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - Answer Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
What is a target market? - Answer Customers to whom a company wants to sell its
products and services.
examples of an offline marketing platform - Answer Flyers and Pamphlets
TV Ads
3 segments in a marketing plan - Answer Demographic
Behavioral
Geographic
Which Sales Channel has been opened to manufacturers because of digital tools? -
Answer Direct-to-Consumer
