,A few multiple choice questions
Have a pen and paper and record your
answers
Once complete hand to next person and mark
, Question 1
Which of the following is not necessary for an exchange to be considered a
marketing exchange?
a) There must be two or more parties involved. These parties must wish to
achieve their objectives through an exchange with the other(s)
b) The exchange must be involuntary
c) There must be a mutual exchange of value between both parties
d) The objects of this exchange should not be identical, i.e. both parties
must exchange a different source of value to the other
, Question 2
Which of the following is not part of the traditional
marketing mix?
a) Product
b) Price
c) Place
d) People
Question 3
Which of the following is not characteristic of social
marketing?
a) Strategic, and requires efficient use of resources
b) Reaching everyone through a media blitz
c) Targeted to those who have a reason to care and who
are ready for change
d) A social or behaviour change strategy
Have a pen and paper and record your
answers
Once complete hand to next person and mark
, Question 1
Which of the following is not necessary for an exchange to be considered a
marketing exchange?
a) There must be two or more parties involved. These parties must wish to
achieve their objectives through an exchange with the other(s)
b) The exchange must be involuntary
c) There must be a mutual exchange of value between both parties
d) The objects of this exchange should not be identical, i.e. both parties
must exchange a different source of value to the other
, Question 2
Which of the following is not part of the traditional
marketing mix?
a) Product
b) Price
c) Place
d) People
Question 3
Which of the following is not characteristic of social
marketing?
a) Strategic, and requires efficient use of resources
b) Reaching everyone through a media blitz
c) Targeted to those who have a reason to care and who
are ready for change
d) A social or behaviour change strategy
