AC7027 Managing Health Improvement
Through Social Marketing
Health Promotion
Rita Brophy
, What kinds of experiences do you have of
doing health promotion (or health education
or health improvement) with citizens in
local communities?
, What does Health Promotion mean to you?
, The emergence of health promotion as a concept distinct from
traditional public health practice or disease prevention took place
in the 20th century. However, many of the strategies used to
promote health and prevent disease have deeper roots.
For example, the ancient Egyptians, whose writings provide some
of the earliest records of public health practice, developed
systems for sewage disposal, distributed surplus grain to feed the
poor, and printed tracts warning against the harmful effects of
consuming too much alcohol.
This demonstrates from 4000 B.C the longevity of two health
promotion strategies that have remained in use to the present day:
education encouraging healthy behaviours at the individual level,
and
the development of healthy public policies at the community level.
Through Social Marketing
Health Promotion
Rita Brophy
, What kinds of experiences do you have of
doing health promotion (or health education
or health improvement) with citizens in
local communities?
, What does Health Promotion mean to you?
, The emergence of health promotion as a concept distinct from
traditional public health practice or disease prevention took place
in the 20th century. However, many of the strategies used to
promote health and prevent disease have deeper roots.
For example, the ancient Egyptians, whose writings provide some
of the earliest records of public health practice, developed
systems for sewage disposal, distributed surplus grain to feed the
poor, and printed tracts warning against the harmful effects of
consuming too much alcohol.
This demonstrates from 4000 B.C the longevity of two health
promotion strategies that have remained in use to the present day:
education encouraging healthy behaviours at the individual level,
and
the development of healthy public policies at the community level.
