Managing Health Improvement Through Social Marketing
(AC7027)
Module Introduction
Dr Richard Lee
, Objectives
• To introduce ‘managing health improvement through
social marketing’
• To discuss the module content and delivery
• To detail the method of assessment
• To address any questions you have
, Health Improvement
• What is ‘health improvement’?
• One of the three public health domains set out by
the Faculty of Public Health:
– Health Protection
– Health Improvement
– Health Services
• What do we mean by health improvement?
– Discuss
, Health Improvement
• Again, from FPH:
– “Wide ranging action to improve health and
wellbeing and to reduce health inequalities”
• Strategically assess the health and wellbeing needs
of the local population
• Commission appropriate and effective health and
wellbeing initiatives
• Build strategic partnerships
• Enable and support communities [continues…]
(AC7027)
Module Introduction
Dr Richard Lee
, Objectives
• To introduce ‘managing health improvement through
social marketing’
• To discuss the module content and delivery
• To detail the method of assessment
• To address any questions you have
, Health Improvement
• What is ‘health improvement’?
• One of the three public health domains set out by
the Faculty of Public Health:
– Health Protection
– Health Improvement
– Health Services
• What do we mean by health improvement?
– Discuss
, Health Improvement
• Again, from FPH:
– “Wide ranging action to improve health and
wellbeing and to reduce health inequalities”
• Strategically assess the health and wellbeing needs
of the local population
• Commission appropriate and effective health and
wellbeing initiatives
• Build strategic partnerships
• Enable and support communities [continues…]
