DPR3702 Assignment 1
Semester 2 2023
QUESTIONS AND
ELABORATE ANSWERS
For assignment help and inquiries
Email:
WhatsApp: +254704997747
, SECTION A:
Public Relations in the arts, leisure, and entertainment industry Introduction [5
Marks]
1.1Develop a public relations plan for the Sandton Jazz festival the plan should
include four elements, namely research, objectives, programming, and
evaluation. For more information on the heritage site visit Jazz lovers welcome
the return of the Standard Bank Joy of Jazz | Fourways Review Please do not
contact the organisation.
Research [3]
Objectives [2]
Programming [6]
Evaluation [3]
Public Relations Plan for Sandton Jazz Festival:
1. Research: The research phase is crucial in understanding the current
perceptions, target audience, and industry trends related to the Sandton
Jazz Festival. It involves gathering relevant data and insights to inform the
PR strategy. Here are three key aspects to consider:
1.1 Target Audience Analysis: Identify the primary and secondary target
audiences for the jazz festival. This could include music enthusiasts, jazz
aficionados, local residents, tourists, corporate sponsors, and media
representatives. Understand their preferences, interests, and expectations
from the festival.
1.2 Media Landscape: Research and compile a comprehensive media list,
including print, online, and broadcast media outlets with an interest in jazz
and entertainment. This will help in creating a media outreach strategy.
1.3 Competitor Analysis: Study other similar jazz festivals or music events in
the region to identify their strengths, weaknesses, and unique selling
points. This will help in positioning the Sandton Jazz Festival effectively.
For inquiries and assignment help
Email:
WhatsApp: +254704997747
Semester 2 2023
QUESTIONS AND
ELABORATE ANSWERS
For assignment help and inquiries
Email:
WhatsApp: +254704997747
, SECTION A:
Public Relations in the arts, leisure, and entertainment industry Introduction [5
Marks]
1.1Develop a public relations plan for the Sandton Jazz festival the plan should
include four elements, namely research, objectives, programming, and
evaluation. For more information on the heritage site visit Jazz lovers welcome
the return of the Standard Bank Joy of Jazz | Fourways Review Please do not
contact the organisation.
Research [3]
Objectives [2]
Programming [6]
Evaluation [3]
Public Relations Plan for Sandton Jazz Festival:
1. Research: The research phase is crucial in understanding the current
perceptions, target audience, and industry trends related to the Sandton
Jazz Festival. It involves gathering relevant data and insights to inform the
PR strategy. Here are three key aspects to consider:
1.1 Target Audience Analysis: Identify the primary and secondary target
audiences for the jazz festival. This could include music enthusiasts, jazz
aficionados, local residents, tourists, corporate sponsors, and media
representatives. Understand their preferences, interests, and expectations
from the festival.
1.2 Media Landscape: Research and compile a comprehensive media list,
including print, online, and broadcast media outlets with an interest in jazz
and entertainment. This will help in creating a media outreach strategy.
1.3 Competitor Analysis: Study other similar jazz festivals or music events in
the region to identify their strengths, weaknesses, and unique selling
points. This will help in positioning the Sandton Jazz Festival effectively.
For inquiries and assignment help
Email:
WhatsApp: +254704997747
