CHAPTER 1
INTRODUCTION TO OPERATIONS MANAGEMENT
CONCEPTUAL QUESTIONS
1.
Answer: Slogan A emphasizes Fit; Slogan B emphasizes Timing; Slogan C emphasizes
Price; Slogan D emphasizes Location; and Slogan E emphasizes Performance.
2.
Answer: D. Customer Satisfaction
3.
Answer: False
4.
Answer: False
5.
Answer: Yes
6.
Answer: C. Fatigue
7.
Answer: B. How much do we pay the CEO?
PROBLEMS AND APPLICATIONS
1.
Answer: C. Location and Time
2.
, Answer: B. Fit.
Feedback: Fit is a subcomponent of the consumption utility that captures how well the
product or service matches with the unique characteristics of a given consumer.
3.
Answer: A. Performance.
Feedback: Performance is a subcomponent of the consumption utility that captures how
much an average consumer desires a product or service.
4.
Answer: D. Timing.
Feedback: The "to-go" section is designed for customers to purchase food quickly and
move on their way to their departure gate. The primary focus is on the speed of service,
which addresses the timing element of the customer utility function.
5.
Answer: A. Performance.
Feedback: The "special edition" coupe has features that give it a higher level of
performance compared to the standard model. As a result, the "special edition" vehicle
clearly emphasizes the performance dimension of the customer utility function.
6.
Answer: Hotels B, C, and D.
Feedback: The only hotel that is Pareto dominated is hotel A - all other are on the
efficient frontier. Hotel A is Pareto dominated by hotel B, as B is both cheaper and
better.
7.
Answer: Carriers A, B, and C.
Feedback: Carrier D is the only one not on the efficient frontier because it is dominated
by Carrier A on both measures.
8.
Answer: Dry Cleaner B.
, Feedback: Dry Cleaner B is the only one not on the efficient frontier because it is
dominated by both Dry Cleaner A and C on both measures.
9.
Answer: C. Empty bottles.
Feedback: The bottle is a part of the soft drink product.
10.
Answer: B. Bottling machines.
Feedback: The bottling machine is a resource used to manufacture the soft drinks. The
other items are inputs and are part of the product.
11.
Answer: C.
Feedback: The only item in the list that is a material used in the doctor's office
operations is a needle. The rest of the items would be considered resources.
12.
Answer: B.
Feedback: The only item in the list that is used to transform inputs to outputs is the
projector. The rest of the items in the list would be classified as inputs because they are
materials and supplies used in the operations.
13.
Answer: D.
Feedback: Employee work schedules set a week in advance
14.
Answer: C.
Feedback: Customers incorrectly list information on forms
15.
Answer: A and D.
, Feedback: Convenience refers to the questions of “when” and “where” the demand will
be fulfilled.
16.
Answer: B.
Feedback: The operational efficiency will affect the price that the firm is able to charge
for its product and service to maximize its profitability.
17.
Answer: C.
Feedback: The product or service characteristics will affect how much each consumer
will like the overall product or service, which is measured by consumption utility.
CASE
There is no case for this chapter.
CHAPTER 2
INTRODUCTION TO PROCESSES
CONCEPTUAL QUESTIONS
1.
Answer: C. Number of customers.
Feedback: The number of workers, cash registers, and suppliers are unlikely to change
much over the course of a month and do not “flow” through the process of the
hardware store.
2.
Answer: D. The number of patients.
Feedback: Physicians, beds, and square footage are unlikely to change much over the
course of a month and do not “flow” through the process of a hospital.
INTRODUCTION TO OPERATIONS MANAGEMENT
CONCEPTUAL QUESTIONS
1.
Answer: Slogan A emphasizes Fit; Slogan B emphasizes Timing; Slogan C emphasizes
Price; Slogan D emphasizes Location; and Slogan E emphasizes Performance.
2.
Answer: D. Customer Satisfaction
3.
Answer: False
4.
Answer: False
5.
Answer: Yes
6.
Answer: C. Fatigue
7.
Answer: B. How much do we pay the CEO?
PROBLEMS AND APPLICATIONS
1.
Answer: C. Location and Time
2.
, Answer: B. Fit.
Feedback: Fit is a subcomponent of the consumption utility that captures how well the
product or service matches with the unique characteristics of a given consumer.
3.
Answer: A. Performance.
Feedback: Performance is a subcomponent of the consumption utility that captures how
much an average consumer desires a product or service.
4.
Answer: D. Timing.
Feedback: The "to-go" section is designed for customers to purchase food quickly and
move on their way to their departure gate. The primary focus is on the speed of service,
which addresses the timing element of the customer utility function.
5.
Answer: A. Performance.
Feedback: The "special edition" coupe has features that give it a higher level of
performance compared to the standard model. As a result, the "special edition" vehicle
clearly emphasizes the performance dimension of the customer utility function.
6.
Answer: Hotels B, C, and D.
Feedback: The only hotel that is Pareto dominated is hotel A - all other are on the
efficient frontier. Hotel A is Pareto dominated by hotel B, as B is both cheaper and
better.
7.
Answer: Carriers A, B, and C.
Feedback: Carrier D is the only one not on the efficient frontier because it is dominated
by Carrier A on both measures.
8.
Answer: Dry Cleaner B.
, Feedback: Dry Cleaner B is the only one not on the efficient frontier because it is
dominated by both Dry Cleaner A and C on both measures.
9.
Answer: C. Empty bottles.
Feedback: The bottle is a part of the soft drink product.
10.
Answer: B. Bottling machines.
Feedback: The bottling machine is a resource used to manufacture the soft drinks. The
other items are inputs and are part of the product.
11.
Answer: C.
Feedback: The only item in the list that is a material used in the doctor's office
operations is a needle. The rest of the items would be considered resources.
12.
Answer: B.
Feedback: The only item in the list that is used to transform inputs to outputs is the
projector. The rest of the items in the list would be classified as inputs because they are
materials and supplies used in the operations.
13.
Answer: D.
Feedback: Employee work schedules set a week in advance
14.
Answer: C.
Feedback: Customers incorrectly list information on forms
15.
Answer: A and D.
, Feedback: Convenience refers to the questions of “when” and “where” the demand will
be fulfilled.
16.
Answer: B.
Feedback: The operational efficiency will affect the price that the firm is able to charge
for its product and service to maximize its profitability.
17.
Answer: C.
Feedback: The product or service characteristics will affect how much each consumer
will like the overall product or service, which is measured by consumption utility.
CASE
There is no case for this chapter.
CHAPTER 2
INTRODUCTION TO PROCESSES
CONCEPTUAL QUESTIONS
1.
Answer: C. Number of customers.
Feedback: The number of workers, cash registers, and suppliers are unlikely to change
much over the course of a month and do not “flow” through the process of the
hardware store.
2.
Answer: D. The number of patients.
Feedback: Physicians, beds, and square footage are unlikely to change much over the
course of a month and do not “flow” through the process of a hospital.
