INTERCULTURAL COMMUNICATION
Define Intercultural communication
Different culture groups differ, Individualist, collectivistic – views of the community.
Individualism
Refers to the culture values that emphasize on individual identity. Individual- orientated people
often value direct confrontation to solve problems, while collectivist prefer non-confrontational
ways.
Collectivism
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Building Blocks
Culture
Communication
Context
Power (Economic and Social)
Communicating with different culture groups
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IDENTITY
UNDERSTANDING IDENTITY
How do we come to understand who we are? What are the characteristics of identity?
Essentially, identity is our self-concept, who we think we are as a person. Identities are created
through communication, and they develop not smoothly but in spurts, over a long period of
time. Further, we have not merely one identity but multiple identities, which are influenced by
society and are dynamic. And the way identities develop depends on one’s cultural background.
Let’s look more closely at these five aspects of identities.
Define Intercultural communication
Different culture groups differ, Individualist, collectivistic – views of the community.
Individualism
Refers to the culture values that emphasize on individual identity. Individual- orientated people
often value direct confrontation to solve problems, while collectivist prefer non-confrontational
ways.
Collectivism
------------------------?????????
Building Blocks
Culture
Communication
Context
Power (Economic and Social)
Communicating with different culture groups
--------------------??????????
IDENTITY
UNDERSTANDING IDENTITY
How do we come to understand who we are? What are the characteristics of identity?
Essentially, identity is our self-concept, who we think we are as a person. Identities are created
through communication, and they develop not smoothly but in spurts, over a long period of
time. Further, we have not merely one identity but multiple identities, which are influenced by
society and are dynamic. And the way identities develop depends on one’s cultural background.
Let’s look more closely at these five aspects of identities.
