roles in the production-marketing value chain.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.01 Defining Quality
KEYWORDS: Bloom's: Knowledge
2. The transcendent definition of quality was first defined as the goodness of a product.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.01 Defining Quality
KEYWORDS: Bloom's: Comprehension
3. According to the product perspective of quality, a smaller number of product attributes are
equivalent to higher quality.
a. True
b. False
,ANSWER: False
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.01 Defining Quality
KEYWORDS: Bloom's: Knowledge
4. The user perspective of quality judges a product based on how well the product performs its
intended function.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.01 Defining Quality
KEYWORDS: Bloom's: Knowledge
5. According to the manufacturing perspective of quality, quality is based on the consistency
between goods and services.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Moderate
,ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.01 Defining Quality
KEYWORDS: Bloom's: Comprehension
6. Inspection was the primary means of quality control during the first half of the twentieth
century.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.02 History of Quality Management
KEYWORDS: Bloom's: Knowledge
7. During the 1940s and 1950s, after World War II, the quality of products was the most
important priority of top managers as it was recognized as the key to worldwide success.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Difficulty: Moderate
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.02 History of Quality Management
, KEYWORDS: Bloom's: Comprehension
8. Although quality can drive business success, it cannot guarantee it, and one must not infer that
business failures or stock price drops are the result of poor quality.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Difficulty: Moderate
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.02 History of Quality Management
KEYWORDS: Bloom's: Comprehension
9. The Six Sigma approach for quality improvement requires increased levels of training and
education for managers, and not for front-line employees.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Difficulty: Easy
ACCREDITING STANDARDS: BUSPROG: Analytic
DISC: Creation of Value
TOPICS: DESC.EVAB.17.01.02 History of Quality Management
KEYWORDS: Bloom's: Knowledge
10. It is the responsibility of the marketing and sales department to learn about the products and
product features that consumers want, and the prices they are willing to pay for those products.